On time, every time. A robust process is the key to delivering content at the speed and quality required in today’s world.
Video Production Process
Video production is actually a lot more complex than it looks. There's a reason making movies costs millions of dollars and require huge teams of specialists. Video production is complicated, but understanding it will go a long way towards a successful production. That's why we've devoted an entire segment of our website to helping potential partners understand the video production process.
The Production Process and your Video Marketing Strategy
Understanding the process is an important first step to planning your video marketing strategy.
A big picture view will help you understand where you can leverage economies of scale, prepare for the parts of the project that require the most hands on attention, and recognize expertise in a potential video production partner. Understanding the delivery process will help you loop the right people into the project at the right time. Understanding the importance of post-production could help you identify a concept that would've otherwise gone untapped. Knowing what you should expect in preproduction could help you prevent a potential disaster on production day. Only by arming yourself with a knowledge of the process can you identify every opportunity, and mitigate every risk.
Follow below as we walk you step by step through the video production process.
DISCOVERY - Sharing your vision, and getting to know your video production partner.
CONCEPT DEVELOPMENT - Finding the perfect idea to match your goals, brand, and audience.
PRE-PRODUCTION - Planning meticulously and coordinating the production.
PRODUCTION - Shooting or animating the video itself.
POST-PRODUCTION - Putting the finishing touches that keep your brand looking sharp.
DELIVERY - Making any changes, and getting your video ready to show the world.
POST-PRODUCTION & DELIVERY
We’re all ears to start! We first need to learn about you, your business, your competitors, as well as your growth goals and what you'd like to achieve. What we learn during the discovery phase will lay the groundwork for the rest of the process. When we know your personal story and your goals as a business, we can create a strategically targeted video production just for you. We then use a formula to develop your unique value proposition. This is the wow factor that differentiates you from your competitors, and it becomes the foundation for crafting your storyboard and script.
Once you've decided on your concept, we will then shift into high gear. Pre-production involves all the nitty-gritty coordination details that go into a smooth day on set. No matter what your project involves, pre-production is a critical phase.
What to expect
Decisions for you to approve: Shoot dates, talent, voice-over, location, and wardrobe are just a few of the critical decision points in preparing for a shoot.
A detailed plan for the project: Depending on the specifics, this could take the form of storyboards, a shot list, a schedule, or all of the above.
Responsiveness: This is a stressful time for a lot of clients. We will be able to answer any questions that you may have to put you at ease.
What We Will Need from You
Quick Responses: Pre-production involves coordinating a lot of moving parts on tight deadlines. In order to make sure you get what you need, it's important to make sure you're available to answer questions and give us any feedback on creative decisions.
A single point of contact: Having one decision maker helps approvals move quickly, and helps us keep up good lines of communication during this critical planning stage.
Once we have learned everything we can about you, your business, and your customers, it's time for the creative process to really begin. It's ideation time! A lot of the work during this phase goes on behind the scenes. During concept development we will come up with the basic ideas and structure that will make up your finished video. We will present you with a range of options and let you choose the concept that best matches you, your brand, and your strategic goals. Every decision that goes into producing your finished video will be based off of the concept you choose during this phase of the video production process.
Production is the time when the camera starts to roll. It's the first time you get to see your concept start to take shape. Our in-house production team puts together all the equipment needed for your shoot. We then travel to your location, or to a predetermined location, and start filming. We take care of every detail, so all you have to do is show up and enjoy your time in the spotlight!
You had a great shoot and now you've got beautiful footage. Now what? It's time to put it together of course! Editing on your video begins as soon as filming ends. Your footage is analyzed and reviewed frame by frame, adding audio, music, color grading, motion graphics, etc. to tie together your story. It's normal to want to see your video as soon as possible, but doing things the right way takes time. Don't be afraid to ask for updates, but expect us to spend some time in post production (Usually within 10 business days).
Congratulations! You're almost across the finish line. So, why is there a 6th step? What's left to do? Well, for one thing, the delivery phase offers you a chance to provide feedback or request changes to your video. Even the best video production company isn't always going to hit the mark on the first try, so it's common practice to include a couple of opportunities for revisions along the way. Delivery is also the part of the process where we, well, deliver! You will get three rounds of revisions, advice on delivery channels/formats, and suggestions for future projects. At this point, you probably have footage that didn't make the final video, or a concept or visual style that could extend into future videos. We will provide you with ideas on how to save money by repurposing this content for future videos.